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Dentsu Aegis Network buys Grip

Dentsu Aegis Network has acquired Grip of Toronto. The agency, founded in 2002, has a staff of approximately 150 and counts among its clients Honda, Acura, Yum Brands, Expedia, Allergan, Anheuser Busch Inbev, McCain Foods, Dare, Lindt Sprungli and Royal Bank of Canada. Grip's services include advertising creative, design, content creation, digital work, measurement and analytics, mobile and social initiatives, CRM, e-commerce, gaming and search engine marketing.

According to Dentsu, Grip will maintain its name and branding, and will operate as a specialist brand within Dentsu Aegis Network Canada. It will continue to be managed by managing partner Bob Shanks and creative partners David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein and Scott Dube. No financial details are available.

"Grip is a fantastic addition to our network in Canada in terms of expertise and capabilities, with a strong culture and vision that complements our current roster of agencies and talent," said Annette Warring, CEO of Dentsu Aegis Network Canada. "This is a key acquisition to increase our scale with an established global client base, enhance our digital capabilities and achieve a dominant position in the market."

Dentsu Aegis Network, based in London, consists of Carat, Dentsu, IProspect, Isobar, Mcgarrybowen, MKTG, Posterscope and Vizeum.

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