NBL Canada signs endorsement deal with Saidat Vandenberg
The Toronto-based National Basketball League Canada has signed an endorsement agreement with children's entertainer, motivational speaker, author and musician Saidat Vandenberg. This is the first time the league has signed a brand ambassador in Canada. She will visit various markets in which the league plays to perform the national anthem before games. She will also participate in various promotional campaigns for the eight teams in the league.
"We're very excited to bring on board Saidat," said Vito Frijia, president of the National Basketball League of Canada. "She brings an incredible energy to the NBLC brand, and we know we're in great hands now that she's helping to further spread the NBLC brand."