TFO debuts new visual branding
Toronto-based French-language television broadcaster Groupe Média TFO recently retained Troika of Los Angeles to develop its new visual identity. The updated visual style, which will debut on the air this week, is intended to be "friendly, human and educational." The creative makes use of the visual theme of a flag, intended to connote culture and a connection with viewers.
"With the collaboration of Troika's creative and talented team, we are launching TFO's new multiplatform identity," said Glenn O'Farrell, president and CEO of Groupe Média TFO. "It's a fresh, dynamic new take that reflects the brand's human, bright, curious, honest and original qualities. This new visual identity celebrates Francophone culture and also reflects the position of our media company, which is known for its educational content innovation in this digital era."