Quebecor Media signs advertising deal with Taxelco
Quebecor Media Out of Home has signed an agreement with Taxelco of Montreal to operate advertising displays on its fleet of electric taxis. The Téo Taxi service will formally launch in Montreal in March. The agreement encompasses ads on charging stations, roof-mounted signs and interior digital tablets, as well as sponsorship sales and management.
"This is a very exciting new advertising option for our advertisers," said Donald Lizotte, executive vice-president of advertising sales at Quebecor Media Out of Home. "By making wi-fi and a digital tablet available to customers, Téo Taxi will provide dynamic new opportunities to reach consumers when they have time to use the interactive functions of the digital tools."