Reebok begins Express Your Strong campaign
Athletic footwear company Reebok Canada has begun a campaign called "Express Your Strong" in support of its spring and summer line of women's apparel. The campaign, developed by Exacto Communications of Montreal, features the personal stories of six Canadian women who overcame obstacles to their fitness goals. According to the company, the campaign is intended to inspire Canadian women to change their lives through physical activity.
The initiative includes television advertising supporting a series of online videos and social media content, as well as media relations and events in Toronto and Montreal, and a website at <http://www.reebok.ca/expressyourstrong>.
"The benefits of fitness are not only physical and these women, their stories and their commitment to physical improvement, show us that we can transform our minds, our wellbeing, and our relationships when we approach fitness with passion and intent," said Michelle Lea, vice-president of the Reebok brand.