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Belairdirect begins new campaign

Toronto-based insurance company Belairdirect has begun a new advertising campaign for its Coverage Advisor service. The campaign, developed by Sid Lee, includes a 30-second television commercial featuring chef and television personality Lynn Crawford. The ad will run in Alberta and Ontario until March 27. The campaign also includes a 15-second online video pre-roll ad. Media planning and buying was conducted by PHD of Montreal.

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