McDonald's breaks Mighty Angus campaign
McDonald's Canada has released a new television commercial promoting its Mighty Angus burger. The 30-second ad depicts a group of cowboys in Alberta being pulled on skis behind horses through a race course. The campaign, developed by Cossette, also includes 15-second online video pre-roll ads and a 360-degree YouTube video. According to the company, this is the first time a Canadian brand has used this technology, which allows viewers to choose various camera angles within the video, in an advertising unit. The ads are a follow-up to the launch campaign in August, which featured the same cowboys at the Calgary Stampede. Media buying was conducted by OMD.