Under Armour conducts basketball campaign in Toronto
Athletic apparel company Under Armour has begun a three-week out-of-home advertising campaign at Union Station in Toronto. According to the company, this is the first time the brand has undertaken this form of campaign in Canada. It consists of wall murals, wrapped pillars and turnstiles, and ads on windows and stair risers. The creative features several professional basketball players, including Stephen Curry, Emmanuel Mudiay, Jerian Grant and Kent Bazemore. The campaign uses the tagline, "Play for more." It is primarily intended to reach consumers in advance of the NBA All-Star Game which will take place in Toronto on Feb. 14.