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TSN readies Champions Live Here campaign

Toronto-based specialty television channel TSN will break a new national marketing campaign on Sunday. The 60-second commercial will air during the channel's broadcast of the Super Bowl. It will focus on the roster of approximately 60 championship events that are carried by TSN. These include the CFL Grey Cup, the NBA Finals, Euro 2016, the FIFA World Cup, the World Juniors, the Men's and Women's World Hockey Championships, Grand Slam tennis matches, major PGA golf tournaments, the UEFA Champions League, the MLS Cup, the NASCAR Daytona 500 and Sprint Cup Championship, the F1 World Championship, national men's and women's curling championships, NCAA March Madness games and others.

The campaign, called "Champions Live Here," will consists of television, radio, digital and outdoor advertising, as well as social media activities. The initiative will run on various Bell Media properties.

"We deliver games of consequence from around the world of sports, the emotional moments where athletes put everything on the line in win-or-go-home events," said Stewart Johnston, president of TSN. "This new nationwide campaign reinforces that we offer tremendous choice and value to our subscribers and that champions live on TSN."

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