M&M Meat Shops hires Cossette
Food retail chain M&M Meat Shops of Kitchener, ON has retained Cossette of Toronto as its national creative agency in Canada. Cossette won the account in an agency review that concluded at the end of 2015. M&M is preparing what it describes as a major brand relaunch for the spring, including a new marketing campaign. Media planning and buying will continue to be handled by OMD Canada. M&M Meat Shops operated 350 retail stores nationally.
"We were impressed with Cossette's creative and strategic thinking and felt there was great chemistry between our team and theirs," said Allan Lindsay, vice-president of marketing and technical services at M&M Meat Shops. "M&M Meat Shops is an iconic Canadian brand with a rich history and stores from coast to coast that are dedicated to helping busy families find high quality and nutritious meal solutions. With today’s busy lifestyles and the ever-increasing demands on consumers' time and budgets, what we have to offer is more relevant than ever before and we are excited to introduce the new M&M to both new and existing customers across the country."