Napa Valley Vintners retains Praxis
Napa Valley Vintners of St. Helena, CA has retained Praxis of Toronto as its public relations agency of record for Canada. Praxis won the account in a competitive bidding process. The agency will work to raise awareness of the Napa Valley brand. The assignment includes public relations and industry stakeholder relations, including special events and national media relations. Napa Valley Vintners is a non-profit trade association representing 525 wineries in the Napa Valley region of California.
"Praxis has an excellent understanding of the beverage alcohol sector in Canada," said Patsy McGaughy, communications director at Napa Valley Vintners. "They have the experience, connections and the creativity to help us effectively convey to one of our most important export markets the Napa Valley's commitment to quality and excellence."