McDonald's conducts Snow Report campaign in BC
McDonald's Canada has begun an out-of-home campaign called the "McCafé Snow Report" in Whistler, BC aimed at skiers, snowboarders and other tourists. Developed by Cossette Vancouver, the effort consists of a billboard that uses the amount of whipped cream or foam in various McCafé beverages to represent the current snowfall levels at the closest ski hill. The billboard, which is located on Highway 99 outside the Whistler Blackcomb ski resort, is updated using real time snowfall data. The campaign will run until the end of the month.