Awards: Cassies 2016
The annual Cassies awards took place last night in Toronto. The Grand Prix was awarded in a tie to Grey Canada and Moms Demand Action For Gun Sense in America for their "Groceries Not Guns" campaign, as well as Leo Burnett and Procter & Gamble for their "Like A Girl" campaign. This is the first time the award's grand prize has been a tie.
"Both programs have been applauded at the industry's top creative competitions, but what's really remarkable are the impressive and meaningful results they achieved," said Jani Yates, president of the Institute of Communication Agencies and chair of the Cassies. "One put pressure on a grocery store to change its open-carry gun policy and the other turned a phrase that has become an insult into an empowering message for girls. Both these brilliant programs yielded strong business outcomes and deserve the Grand Prix."
Additional gold-winning campaigns included: DDB Canada and the Vancouver Opera for their "Stickboy" campaign; Ogilvy & Mather and Kraft Canada for their "Nabob, Respect the Bean" campaign; Rethink and A&W for their "Better Beef. Better Eggs. Better Chicken" campaign; and Sid Lee and Maple Leaf Sports & Entertainment for their "We the North" program.
The Cassies are presented by the Institute of Communication Agencies, the Association of Creative Communications Agencies and the Association des professionnels de la communication et du marketing.