RW&Co. releases P.K. Subban video
Toronto-based clothing retailer RW&Co. has released a new online video featuring hockey player P.K. Subban. The video promotes the chain's line of men's suits by depicting the suit as the costume of the modern hero. The video will run on various RW&Co. social media channels. RW&Co. is a division of Reitmans Canada.
"The official off-ice uniform, the suit, is synonymous with power and prestige," said Rita McAdam, vice-president of marketing and visual presentation at RW&Co. "P.K. Subban embodies those values. He is exemplary of ambition, hard work and success, but also of confident self-expression. He inspired us to offer our new athletic fit to young hockey players and athletes of all types, available in store as of next March. By showcasing its polished style we hope to show all our clients that they too can be at the top of their game."