Ikea Canada releases Every Second commercial
Ikea Canada has released a new television commercial as part of its "Every Second" campaign, which began in January. The creative makes use of one-second segments taken from video submitted by consumers depicting their personal time at home. According to Ikea, this is the first time the company has conducted a campaign entirely constructed from consumer-generated assets. The ad will run nationally until March 13 in English and French.
"We know that Canadians are busier than ever before, with their time at home being precious," said Lauren MacDonald, deputy country marketing manager at Ikea Canada. "Ikea believes that home is the most important place in the world and we are thrilled to see Canadians sharing these wonderful moments and making every single second count."