Carlaw Communications opens in Toronto
A new public relations agency called Carlaw Communications has opened in Toronto. Its co-founders are Carolyn Kilbourne and Lauren Wasley, both previously of Energi PR. Kilbourne was a vice-president and head of the consumer practice at Energi. She has also worked at Media Profile and Jeffrey Goodman and Associates. Wasley was a creative media and public relations strategist at Energi. She has also worked at LexPR. The agency's first client is the Southpaw Beverage Company, which will launch a new beer called Heroes in the spring.
"Our uniquely different, yet complimentary skills and shared passion for what we do brought us together," said Kilbourne. "Our goal is to work with innovative and ambitious clients, like Southpaw Beverage Company, to produce quality campaigns that both delight and engage consumers."