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Yoplait begins Minigo campaign

Yogurt brand Yoplait has begun a digital campaign for its Minigo line of yogurt in pouches for children. The campaign, developed by Cossette of Montreal, uses the tagline, "the only all-yogurt, all-by-myself pouch." The effort includes pre-roll video ads, web banners and social media activities, as well as point-of-sale materials and public relations. The creative is intended to show the emotional connection between parents and children as they become more self-sufficient.

"There's nothing more gratifying for a mother or father than to watch their children grow and become independent," said Samuel Bussières, marketing manager for Yoplait. "A parent's goal is to encourage little ones to make the right choices, especially when it comes to food. Because they're as nutritious as they are delicious, Minigo pouches are a healthy snack kids will love."

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