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Rock-it Promotions launches Fourth Floor Management

Rock-it Promotions of Toronto has launched a social influencer management division called Fourth Floor Management. The division will represent Canadian bloggers and other digital content creators. Its services will include personal brand development, the negotiation of terms with sponsors, execution of contracts and related activities. The division will also work to match advertisers with content creators for product placements and brand endorsements. Its initial client list includes Alexander Liang, Justine Iaboni, Deanne Wilder, Gracie Carroll, Daniel Ocean, Chef Cory Vitiello and Jill Lansky.

"Bloggers and social media experts are uniquely positioned to share brand stories on a personal level with wide audiences who have amazing target demographics," said agency president Debra Goldblatt-Sadowski. "I've watched and encouraged this development when we first started inviting bloggers to Toronto Fashion Week, long before most acknowledged their impact. I am excited to continue to grow these relationships and build something new."

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