Speedy Glass breaks new campaign
Automotive repair chain Speedy Glass has begun a new advertising campaign focusing on the expertise and training of its staff. The campaign, developed by DDB Canada of Montreal, consists of five executions in English and four in French. The 15-, 30- and 60-second television commercials feature Speedy Glass technician Ryan Adams describing his work. The initiative is part of an effort by parent company Belron Canada to shift the branding of Speedy Glass and its Quebec counterpart Lebeau Vitres d’autos to emphasize customer service. Media buying for the campaign was handled by Touché. Brand strategy and communications is being conducted by Syrus Reputation.
"Our employees and automotive glass technicians are at the heart of our brand and this is why we wanted to give them a starring role in this new ad campaign," said Serge Laporte, vice-president of sales and marketing at Belron Canada. "Real technicians explain in their own way Speedy's expertise and professionalism and what their job means to them. This campaign will be broadcast across Canada's main television conventional and specialty networks including those owned by CBC, Bell, Rogers and Shaw Media."