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Nordstrom begins tulip campaign
Retail chain Nordstrom Canada is conducting a spring promotion that will distribute bundles of tulips in Ottawa, Vancouver and Calgary. Developed by Grassroots Advertising of Toronto with media buying by Mindshare, the initiative makes use of branded vehicles that will distribute approximately 10,000 bundles of tulips before ending on March 20. According to the company, the promotion is primarily intended to generate goodwill for the Nordstrom brand.