Holt Renfrew conducts Spring All Together campaign
Retail chain Holt Renfrew has begun a new campaign called "Spring All Together." The out-of-home promotion, developed by Grassroots Advertising of Toronto, makes use of a branded vehicle incorporating a recreation of a store interior. Consumers who enter the vehicle can choose a key from a collection of 1,000 and attempt to unlock one of three boxes containing prizes. Participants will also receive cards for discounts at Holt Renfrew stores. The campaign, which will run at various locations in Toronto through the end of March, primarily promotes the chain's Icon loyalty program. Media buying was conducted by Dentsu Media.