Mark's rebrands wholesale division
Clothing retail chain Mark's has rebranded its wholesale division Imagewear as Mark's Commercial. The new branding is intended to allow the division to make use of the 380 Mark's stores in Canada to support its wholesale and corporate programs. The division specializes in industrial and corporate clothing, footwear, uniforms and embroidered apparel. Mark's is a division of Canadian Tire.
"By rebranding to Mark's Commercial, we can leverage the success of Mark's trusted reputation to improve our wholesale division's brand recognition," said Michael Boyles, vice-president of Mark's Commercial. "We know there are great synergies between our two businesses and this rebrand is a natural evolution for us to continue to build and grow our brand."