APTN hires Think Shift
Aboriginal People's Television Network has retained Think Shift of Winnipeg as its marketing agency of record. Think Shift won the account in a competitive review process. The assignment will include work on new branding for APTN intended to attract a younger demographic nationally.
"We were immediately intrigued by Think Shift," said APTN CEO Jean La Rose. "They deliver a creative, innovative and integrated approach to engagement marketing. Moreover, their entrepreneurial spirit is well-suited and timely for APTN. During this period of growth at our network, we're excited to have Think Shift evolve and strengthen APTN's engagement with our diverse audiences and pursue unexplored paths to develop our brand."