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Boom Marketing begins rebranding effort

Boom Marketing of Toronto has undertaken a rebranding initiative to coincide with its 13th anniversary. The branding includes a new logo and website at <>. The agency has also added two new staff members.

Michael Miller has joined the company as vice-president of marketing and ad agency creative. He was previously at Maple Leaf Sports and Entertainment, where he was manager of sales for media and global partnerships. Prior to that, he was a national account executive at The Score. Miller has also worked at CBC, Mediaedge and PHD Media.

Yasmin Sahni has joined the agency as creative director. She was most recently a freelance art director. Prior to that, she was a senior art director at Lowe Roche. Sahni has also worked at Union Advertising, Tribal DDB, BBDO, Juniper Park, Crispin Porter & Bogusky and Cossette.

"It's a competitive landscape and experiential marketing is what we specialize in, but it's important to understand that it extends beyond just the event activation experience," said agency president Daniel Rooney. "As the market continues to grow, we've grown with it, recognizing and investing in our ability to provide sound brand strategy, leading creative and flawless production that ensure our brands connect with their customers in the most memorable way."

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