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M&M Meat Shops rebrands as M&M Food Market

Toronto-based M&M Meat Shops has re-branded itself as M&M Food Market. The re-branding also includes redesigned stores and the adoption of the slogan, "Helping You Make Real Food for Real Life." Other elements include exterior store signage and new product packaging. The company's redesigned website at <http://www.mmfoodmarket.com> places an increased focus on online ordering for in-store pick-up. M&M is planning an advertising campaign introducing the new branding which will run through the summer.

"The focus on 'Helping You Make Real Food for Real Life' means helping customers put food on the table that they can feel good about," said Andy O'Brien, CEO of M&M Food Market. "While most Canadians are making meals at home and the weeknight meal challenge still exists, our research found that M&M isn't top-of-mind when it comes to everyday foods. This reinvention gives M&M Food Market an opportunity to differentiate ourselves through food quality, variety and a convenient customer experience to help Canadians solve these mealtime challenges."

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