Mark's hires Will
Apparel retail chain Mark's has retained Vancouver-based Will as its lead creative and strategy agency. The firm will handle ongoing campaigns and brand development initiatives for Mark's. Will has been working for the chain on a project basis since the end of 2015. A new advertising campaign focusing on men's jeans will begin in the spring. Mark's is a division of Canadian Tire.
"We are really excited to be working with such a dynamic and innovative agency," said David Lui, vice-president of marketing at Mark's. "We are continuously looking for ways to build the Mark’s brand and, with Will's creativity and support, we can reach our vision to be Canada's number one destination for men's industrial and casual apparel and footwear."