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Faulhaber Communications gains three accounts

Faulhaber Communications of Toronto has recently gained three accounts. Wristwatch company Breitling Canada has retained the firm as its communications agency of record. The assignment will focus on product launches and media relations through 2016, as well as support for the brand's Breitling Jet Team American Tour airshow program.

Real estate company Aragon Properties has hired Faulhaber to promote a new development called Eighty One Wellesley in Toronto. The assignment includes a launch event for real estate brokers, as well as a media relations campaign and consumer promotions.

The Canadian Cancer Society has hired the agency to conduct its second annual "Media Relay for Life" fundraising initiative. Faulhaber developed this event for the society last year. It consists of various media outlets participating in a national virtual relay race that will take place over 44 days to raise awareness of the organization.

"Our sharp and tailored multiplatform strategy, as well as outstanding relationships, helped us secure these exciting new additions to our roster," said Christine Faulhaber, president and CEO of the agency. "Faulhaber has successfully evolved into a diverse range of sectors by staying true to the notion that at the heart of what we do is storytelling. We get to the bottom of a brand's DNA and find unique and thoughtful ways to communicate it."

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