Influicity debuts content creator database
Toronto-based Influicity has released a new product called Trending Influencers that allows advertisers to search a database of content creators who are trending in popularity. The service allows clients to search or browse by categories such as fashion, food or automotive. The service is aimed primarily at advertising agencies and marketers.
"One of the most common frustrations we hear from customers is the ability to find fresh influencers," said Jonathan Davids, CEO of Influicity. "Most are searching YouTube, browsing Instagram and hunting for lists of bloggers. It's really a hodgepodge of makeshift solutions. Trending Influencers makes the whole process that much simpler. There is so much technology under the hood and it's really a testament to our engineering team. Not only are they breaking new ground in the analytics we can provide on influencers and campaigns, but the sheer amount of data management is unprecedented."