Audi conducts campaign at Vancouver airport
Audi Canada has begun an out-of-home advertising campaign at Vancouver International Airport. The automaker is the first client to make use of a new LED video wall installed at the airport's domestic terminal by Astral Out of Home. The screen measures 12 feet by 21 feet. According to Astral, this is the first time a screen using this type of large-format LED has been installed in a Canadian airport. The company plans to install a number of additional displays at the airport over the next several months.
"We are happy to leverage the advertising potential of Astral Out of Home's digital landmark in such a prime location at Vancouver International Airport," said Christian Schueller, director of marketing and digital innovation at Audi Canada. "We look forward to leveraging the creative ownership of YVR's Grand Central Wall and the endless ways we can reach Air Canada travelers at the airport."
Media buying for the Audi campaign was conducted by MediaCom. Astral Out of Home is a division of Bell Media.