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AlarmForce hires MacLaren McCann

Home security company AlarmForce has retained MacLaren McCann Canada of Toronto as its advertising agency. The firm won the account in a competitive request-for-proposals process that began in January. The assignment includes brand strategy, planning and advertising development. The agency is now working on a campaign intended to launch a modernized version of the AlarmForce brand.

"MacLaren McCann not only offered a proven team, but their passion, relevant experience and amount of preparation that they brought to the pitch process was best-in-class," said Beth Robertson, vice-president of sales and marketing at AlarmForce. "On top of that, having all the abilities in-house including a creative powerhouse, CRM, data analytics modeling and dashboard capabilities put them on top and won them the business."

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