Kraft Heinz conducts grilled cheese campaign
Kraft Heinz Canada is conducting a promotion for its Kraft Singles cheese product line tied that posits a National Grilled Cheese Month and a National Grilled Cheese Day on April 12. Developed by Leo Burnett, the "Meet the Singles" campaign encourages consumers to sample the three flavours the product line offers. It includes digital videos, social media activities, in-store materials, coupon distribution and public relations. The creative is designed to humorously resemble online ads for "hot singles." The effort also includes the release of national survey data, gathered by Edelmen, about Canadian attitudes toward grilled cheese sandwiches.