Business Insider signs Canadian representation deal
US-based online properties Business Insider and Tech Insider have signed advertising sales representation agreements with Cue Digital Media of Toronto. The company will be the exclusive Canadian representative for these properties. Business Insider specializes in business news, while Tech Insider specializes in coverage of technology, science and digital culture.
"As Business Insider continues to expand its presence around the globe, it's essential to partner with companies like Cue Digital Media that understand the profound transformation in how consumers of business news get their news and information," said Julie Hansen, president and COO of Business Insider. "Cue has both the reach and market savvy to make the most of how we engage with audiences in Canada, an increasingly important market for us."