Teads expands into Canada
New York-based video advertising company Teads has expanded its operations into Canada. The company has opened an office in Toronto, headed by RJ Pauloski, vice-president of sales and business development. Pauloski was previously sales director at AOL Canada. The office will work to sell the company's video advertising formats to advertising agencies, agency trading desks and marketers in Canada.
Teads maintains an inventory of video ad units across approximately 500 online properties internationally, including Forbes, The Washington Post, Mashable, Slate, Le Monde, Les Echos, Die Welt, The Guardian, The Telegraph, La Repubblica, Il Messaggero, Nikkei, Asahi, O Globo, and others.
"Premium video supply constraints and viewability requirements in the Canadian market uniquely positions Teads to help Canada's leading brands reach new consumers all while supporting a robust and healthy publisher ecosystem," said Pauloski. "Teads' effective and eloquent native outstream video solution fits right into the Canadian digital media landscape and solves many of digital advertising's evolving challenges."