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East Side Mario's breaks delivery service campaign

Restaurant chain East Side Mario's, based in Vaughn, ON, has begun an advertising campaign promoting its new national pick-up and delivery service called Mario in Minutes. The campaign consists of television advertising, flyers and on-premise materials. The 15-second commercial will run on TSN and Sportsnet until May 1. Flyers will be distributed in areas where delivery is available on April 18 and May 24. In-restaurant materials include window clings, washroom mirror clings and ceiling danglers.

"Canadians are looking for convenience and East Side Mario's is excited to provide an easy and delicious way to help simplify their busy lives with our new national delivery service," said Sean Dennehy, senior brand manager for the chain.

The promotion was developed by BTA of Toronto, using branding work conducted by Jump Branding & Design. Public relations are being conducted by Cowan & Company. East Side Mario's is owned by Cara Operations.

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