Bud Light Digital Dreams hires Mint Agency
Music festival Bud Light Digital Dreams has retained The Mint Agency of Toronto as its public relations agency. This fifth annual festival of electronic dance music will take place in Toronto this summer. The event is produced by Live Nation Canada in association with INK Entertainment. Mint will manage PR for the festival and conduct influencer programs.
"We are thrilled to be working with The Mint Agency on our festival this year," said Kyle Standaert, festival marketing manager at Live Nation. "We'll be collaborating together to elevate the brand through innovative and strategic tactics that will further grow the festival's reach and audience."