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Anthony Brands hires NKPR

Anthony Brands, a New York-based company specializing in personal care products for men, has retained NKPR of Toronto as its Canadian public relations agency of record. The assignment includes PR, influencer relations and corporate partnership development.

"For over 15 years, Anthony Brands has shown that they are market leaders in providing results-oriented premium personal care products for men and women," said Natasha Koifman, president of NKPR. "That, along with their dedication to supporting charity through their Anthony Cares program, makes them an incredibly exciting brand to share with Canadians. Through strategic media relations, influencer product seeding and in-market partnerships, we will build awareness telling the Anthony Brands story, establishing Anthony as the go to source for prestige grooming products in Canada."

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