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Immunodeficiency Canada readies out-of-home promotion

Immunodeficiency Canada of Toronto is preparing an out-of-home advertising campaign timed to coincide with World PI Week. The campaign, developed in association with Cieslok Media of Toronto, is intended to raise awareness of the warning signs of primary immunodeficiency disease. The campaign will make use of a digital screen at Yonge-Dundas Square in Toronto to display creative describing 10 warning signs of which parents should be aware. The creative will run for one hour on April 23, preceeded by a pre-screening event.

"Cieslok Media plays a vital role in reaching the masses and we are grateful for their involvement in our PI Awareness campaign," said Richard Thompson, CEO of Immunodeficiency Canada. "With their expertise and support we will be able to reach more Canadians than ever before with this important message that can save lives."

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