Dynamic Outdoor moves into Edmonton
Toronto-based out-of-home media company Dynamic Outdoor has expanded its operations into Edmonton by signing an agreement with Icewerx, a digital outdoor advertising provider also based in Edmonton. The agreement will give Dynamic access to 11 high-definition LED billboards ranging in size from 10' by 20' to 14' by 48'. Locations include Yellowhead Trail at 77th Street, 97th Street and Sherwood Park Freeway, as well as a number of locations near the West Edmonton Mall.
"I'm extremely excited to introduce these new faces into the Dynamic inventory," said Brandon Newman, president of Dynamic. "The Icewerx inventory provides the best geographic distribution of digital faces in Edmonton and increases Dynamic's total national offering to 35 faces and over two million daily impressions. We are committed to our focus on digital inventory and technology so this strategic partnership aligns perfectly with our business model and offers a number of high demand faces."