Maison des Futailles conducts campaign
Wine distributor Maison des Futailles of Boucherville, QC is conducting a television advertising campaign in support of four wines sold through grocery stores. The campaign, developed by Attitude Marketing of Saint-Lambert, parallels the geographic origin of each wine with foods typical of those regions. The campaign also includes a sponsorship of the program Les Échangistes de Radio-Canada, print and online ads with Ricardo magazine and point-of-sale materials.
"Our approach focuses on taste, with the idea to emphasize the fact that all the ingredients you need to prepare a delicious dinner can be found at your grocery store, including the wine," said Yannick Robitaille, creative director of Attitude Marketing.