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BSH Home Appliances hires Sandbox

BSH Home Appliances has retained Sandbox Advertising to manage its strategic planning, creative development, production, media planning and media buying. The BSH product line comprises the Bosch, Thermador and Gaggenau appliance brands. The assignment also includes the company's Luxe showroom in Toronto.

"We were impressed by Sandbox's breadth of services, creativity and strategic approach," said Steve Preiner, director of marketing at BSH Home Appliances. "We are confident in their ability to deliver multichannel integrated campaigns across three brands and our Luxe showroom, and felt they understood our business and connected well with our team."

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