Astral Out of Home to install 20 displays in Quebec City
Astral Out of Home has received a contract from Réseau de transport de la Capitale to install 20 digital advertising display faces on transit shelters in Quebec City. The installations will make use of 84-inch LCD screens capable of displaying 4K high-definition images. The screens will run six eight-second ads in a loop. Installation is expected to be complete by the end of June.
"Astral Out of Home's continued focus on innovation reinforces its commitment to leadership in the Quebec and Canadian digital out-of-home markets," said Luc Quétel, president of Astral Out of Home. "The installation of these digital faces is part of the new measures announced when we signed the partnership with the RTC last June, all designed to enhance the user experience within the network."
Astral Out of Home is a division of Bell Media.