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Nintendo hires Craft Public Relations

Video game company Nintendo of Canada has retained Craft Public Relations of Toronto as its PR agency of record. Craft won the account in a competitive review. The assignment includes public relations strategy and execution for Nintendo's various product lines, as well as media and influencer relations in English Canada.

"Not only is Nintendo a beloved brand, but the team behind the brand is made up of bold and leading­edge marketers who are enthusiastic about a new and updated approach to communications," said Lisa Pasquin, founder of the agency. "Craft was founded based on a strong belief that clients are looking for a more strategic relationship with their PR agency, one that is rooted in a deep understanding of their brand, their business and their story. That's exactly what we offered to Nintendo."

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