Rethink Breast Cancer conducts out-of-home campaign
Charitable organization Rethink Breast Cancer has begun an out-of-home advertising campaign in Toronto. The effort makes use of digital billboard inventory provided by Cieslok Media of Toronto. The campaign is aimed primarily at consumers under the age of 40 and seeks to counter the perception that breast cancer is an "old lady disease," according to the organization.
"Out-of-home cannot be ignored, skipped, or closed," said company president and CEO Jörg Cieslok. "It is designed to captivate, and it is why it makes so much sense to leverage it to support Rethink Breast Cancer, who aims to reach and inform a younger audience. With our digital signage network, Rethink Breast Cancer's message is amplified, informing the general public and most importantly, reaching those who are affected by breast cancer and could benefit from the charity’s resources."