Whistler Blackcomb signs two sponsorship agreements
BC-based resort Whistler Blackcomb has recently signed two sponsorship agreements. Clif Bar & Company of Emeryville, CA has signed a three-year agreement to become the official energy bar of the venue. As part of the sponsorship, food and beverage locations at Whistler Blackcomb will sell a range of Clif Bar products. Clif Bar will also be the associate sponsor of the resort's Nintendo Terrain Park and Whistler Mountain Bike Park, as well as a sponsor of the Salomon Valley to Peak foot race.
Montreal-based The North Face has signed a six-year agreement to become Whistler Blackcomb's official supplier of outdoor apparel, equipment and footwear. As part of the deal, the company will provide the uniforms for ski area staff, including Snow School ski and snowboard instructors and members of the Ski Patrol. The North Face will also sponsor several programs, events and organizations within the resort, and its products will be sold at the resort's retail stores in Whistler, BC and elsewhere. The North Face has provided uniforms to the resort for approximately 10 years.