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JWT wins Splenda account

Heartland Food Products Group of Indianapolis has retained J. Walter Thompson Canada of Toronto as advertising agency of record for its Splenda brand of sweeteners. The agency won the account, which comprises Canada and the United States, in a competitive review process. The agency's first work for the brand will involve a new product launch.

"J. Walter Thompson stood out to Splenda as they understood our business in addition to our brand," said Kim Holdsworth, global vice-president of marketing for Splenda. "This team recognizes the value of partnership, and we look forward to working together to propel our brand forward."

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