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Groupe Media TFO hires Pechels de Saint Sardos

Toronto-based Groupe Média TFO has appointed Sandrine Pechels de Saint Sardos head of its newly-created "Disruption and Multiplatform Distribution Direction" initiative. She will be primarily responsible for acquiring and distributing the company's multiplatform content to international markets. Pechels de Saint Sardos has spent the last nine years at Bejuba Entertainment, most recently as executive vice-president of sales and acquisitions. Prior to that, she was at the Classic Media division of Dreamworks.

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