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EMC retains Environics

EMC, an information technology company based in Hopkinton, MA, has retained Environics Communications of Toronto as its public relations agency of record in Canada. The assignment also includes digital, social media and influencer initiatives. Environics won the account in a competitive pitch process. The agency's first work will be support for the company's EMC World event in Las Vegas. It is also developing a Canadian influencer engagement program and a series of community activities.

"Of all the agencies we met with, only Environics presented creatively a strategic positioning that aligned to the direction we're going as a company and demonstrated genuine understanding of the brand," said Paulina Lopez Noriega, senior communications manager for the America International region at EMC. "We had an instant connection with the Environics team. Their vision and passion are just what EMC needs in this market to drive our communications as we enter a new phase for our company."

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