Nestle conducts Rethink Your Drink campaign
Nestlé is conducting a campaign for its Pure Life Sparkling Water brand called "Rethink Your Drink." The national campaign is aimed primarily at women, who are encouraged to visit a website at <http://www.sparkling7daychallenge.ca>. Visitors who submit items of "wellness advice" will be entered into a draw for a weekend trip for two to Toronto. Entrants will also receive a coupon for a discount on a 12-can package of Nestlé Pure Life Sparkling Water. The promotion also involves participation in consumer shows and a sampling program. Additional promotion is taking place in association with Rogers Media program Cityline, Groupe TVA property Salut Bonjour and parenting property Yummy Mummy Club.
The campaign was developed by A&C, with experiential marketing components handled by Traffik and social media and digital elements from OneMethod.