Canterbury Coffee conducts More OK campaign
Canterbury Coffee of Burnaby, BC has begun an online promotion for its OneCoffee product line called the "More OK Hall of Fame." It consists of a website at <http://onecoffee.com/moreok> that showcases 10 examples of "moments when everyday things evolved into something slightly better." Each inductee is represented by an online video featuring comedian Brian Calvert. Some inductees include the bendy straw, which is "more OK" than a regular straw, and Thursday, which is "more OK" than Wednesday. The intent of the campaign is to convey that OneCoffee single-serving coffee pods are also "more OK" than similar products.
"At OneCoffee, we believe change rarely comes in one fell swoop," said Shelaine Chu, brand manager for OneCoffee. "Often the route to success is a series of small steps. More OK exemplifies this by highlighting how small changes can lead to something better. At OneCoffee, we believe single-serve coffee pods are okay, but OneCoffee pods are More OK. If you've ever felt guilty about using and throwing away single-serve coffee pods, we offer a More OK choice. And that's something you can feel good about."