Adidas hires Mirum
Athletic footwear brand Adidas recently retained Mirum of Toronto to develop a new initiative called Avenue A. Aimed at female runners, the service delivers a box of fitness products to subscribers each quarter. According to the company, each edition of the box will contain exclusive items in limited runs and products not yet available in stores. Mirum's assignment included brand development, logo design, digital work, packaging design and all supporting marketing content.